The time has arrived. Awhile back I heard from Mik Moore, who during the 2004 elections ran “Operation Bubbe,” that he was taking a sabbatical from Jewish Funds for Justice to work on the elections.

His project, JewsVote.org, is now live, online. No surprise that this is being launched during the Democratic National Convention in Denver.

In presidential elections, when choosing between a more progressive candidate and a more conservative candidate, Jews overwhelming choose the more progressive candidate. Between 1924 and 2004, Jews have given their vote to the more progressive candidates at an average rate of 76 percent. In fact, none of the more conservative candidates has ever mustered more than 40 percent of the Jewish vote, while more than half received less than 20 percent.

Given this history, why is Barack Obama hovering at 60 percent of the Jewish vote, according to three separate polls? Is this all the product of a highly effective rumor campaign, spread through Jewish networks often by well-meaning individuals concerned that they information they received was true? Or is there something more?

The goal of JewsVote.org is to find out what is unsettling so many people in our community, those friends and family who have typically supported the more progressive candidate for president, and to convey to them why we are so excited about the possibility of an Obama presidency. JewsVote.org will take on the rumors using the same networks used to propagate them. To realize this ambitious goal, we created a sophisticated suite of tools. You can use any and all of them, for free.

This sounds almost warm and fuzzy amidst what’s become a more antagonistic and harsh campaign trail as of late. So, readers, what do you think of this new addition to the Jewish voting world?