Please consider taking action and joining the boycott–see more details below.

Also, consider sending an email to Mars, Inc. explaining your reasons for boycotting Snickers and other Mars, Inc. products. You can give feedback to Snickers at this link.





Snickers Superbowl Web site promotes violence against gays and lesbians. Bears and Colts players react in disgust, on camera, to gays.

by John in DC – 2/05/2007 12:37:00 PM

TAKE ACTION: Contact Snickers here.

If you thought the Snickers ad during last night’s Superbowl was somewhat homophobic, you ain’t seen nothin’ yet. My good friend Andy Towle alerted me this morning to the fact that the Snickers’ Web site outright endorses violence against gays.

A bit of background. The ad in question showed a mechanic eating a Snickers bar. Hi co-mechanic is so desirous of the Snickers that he starts eating it from the other end of the same bar that’s already in the other guy’s mouth. The two butch guys eat their way down the bar, like the dogs eating the same string of pasta in the Disney movie – until they’re accidentally kissing. The guys, naturally, recoil in disgust – then, oddly, start ripping out their chest hair with their hands. Yeah it’s homophobic, but it’s also kind of funny, though a bit weird, so I was going to let it go. Well…

Snickers has set up a Web site where you can view the ad that aired last night, and you can watch recorded-live-on-video reactions of real Bears and Colts players watching and reacting to the ad, and you can even watch the ad with 3 additional endings not shown on TV. You then vote on the three endings and the most popular one will air during the Daytona 500.

Why is this a problem?

1. Because the reactions of the Bears and Colts players to two guys kissing is outright disgust – you can watch the reactions by clicking under the “extras” button at the bottom of the site. “That ain’t right,” one player says. A second player crinkles his face into absolute disgust as the guy’s kiss. The interviews with the players reacting to the gay kiss continue on and on. These are role models for kids, and they’re telling America’s kids, and rather scary adults, that two guys kissing “ain’t right.”

2. Then you really need to watch the endings of the OTHER three commercials that Snickers shot, the commercials they’re considering airing during the Daytona 500.Ad 3: “Motor Oil.” After the guys kiss, they say “I think we just accidentally kissed – quick, do something manly,” and proceed to drink motor oil and I think anti-freeze – they guzzle it down, screaming at the top of their lungs, making them sick to their stomachs. The ad is vaguely violent – better to die than be gay.

Ad 4: “Wrench” (these are the actual names Snickers gave the ads). The two guys accidentally kiss, they say to each other again “quick, do something manly,” and one guy proceeds to pick up a huge oversized wrench and violently attack the other guy, while the second takes the first and throws him under the hood of the car, slamming it down on his head. Yes, the appropriate reaction to a guy kissing you is to beat the crap out of the guy who kissed you. Maybe Snickers should rename this ad “Matthew Shepard.”